About Us
At ORA, we believe accessibility isn’t a box to tick — it’s the cornerstone of
a better tomorrow.
Our vision & mission
Our vision is simple but ambitious: To create a world where everyone can move freely and independently. We believe accessibility is the cornerstone of a better tomorrow – and we’re building it today.
Mission: To enable 15 million accessible journeys a year by 2030 through innovative mobility solutions.
To be the world’s leading platform for accessible transport by 2040.
Ambitious? Yes. Necessary? 100%.
We are committed to making history, not just by filling a gap, but by redefining the landscape of accessible travel.
Why we exist
The transport accessibility gap is one of the biggest, yet most overlooked, barriers to independence. It limits access to education, employment, and connection.
- We’re changing that. ORA was founded on the conviction that accessibility is a fundamental right.
- From day one, our approach has been shaped by real stories and real needs. Our first initiative — a Wheelchair Accessible Vehicle (WAV) rental service
- Designed in consultation with over 1,000 wheelchair users. Every feature, every policy, every choice was made with disabled people, not just for them
- And we’re not done listening. Our customer panels keep us honest and help us evolve beyond what’s acceptable — toward what’s truly excellent.
The Opportunity
Fixing accessible transport is more than a moral imperative — it’s a smart move.
The ‘purple pound’ is worth £274 billion in UK spending power alone. This isn’t a charity case — it’s an untapped market.
When you design for accessibility, everyone benefits. Communities thrive. Businesses grow. Progress accelerates.
I thought I’d send you a quick email to thank you for your assistance with hiring a WAV. It’s been an extremely simple process from start to finish and I honestly can’t thank all of you enough. You all make such a daunting process so easy & simple…
We’ll definitely be interested in hiring again!
– Chris
Our Values: TEPE
1. Trust is Earned Daily (T)
We are honest, humble, and dependable. We do what we say.
2. Excellence in the Essentials (E)
We focus on what matters most and do it brilliantly.
3. Purpose over Profit, Profit for Purpose (P)
We grow not for growth’s sake, but to scale impact. Profit fuels our purpose.
4. Ever Forward (E)
Progress is our default. We act urgently where we can change things and stay grounded when we can’t.
How We Work
We’re not here to patch up a broken system — we’re building a better one. That means:
- Listening to lived experience
- Co-designing every service we launch
- Partnering with industry, government, charities, and researchers
- Using data and evidence to drive action
We’re closing the transport accessibility gap by working hand in hand with those who truly understand the challenge — and have the vision to fix it.
Our Team
The ORA crew is a mix of practical problem-solvers, creative thinkers, and passionate advocates.
Everyone deserves the freedom to move.
We come from lived experience, public service, startups, and everything in between — united by the belief that everyone deserves the freedom to move.
We’re not just talking about it. We’re building it — journey by journey, day by day.
